Creators of
Creators of
With 30 years of experience, AFA Insurance is an Underwriting business that offers unmatched expertise in finding the right cover for your clients.
We are a multi-award-winning underwriter (2024 and 2023 Double Gold for Personal Accident and Travel plus the coveted Broker's Choice!).
AFA are expert Accident and Health underwriters. We live and breathe it! We are good at what we do, and we do it in a personal way, which means you get the best product for your clients.
AFA is backed by first-class security and is underwritten by Zurich Australian Insurance Limited.
Chairman
Managing Director
Chief Financial Officer
Head of Distribution
Accident & Health
Broker Relationship Manager
Accident & Health
Southern Region Manager
Accident & Health
Senior Underwriter
Accident & Health
Underwriter
Accident & Health
Assistant Underwriter
Accident & Health
Accounts Receivable Officer
Accident & Health
Team Administrator
Accident & Health
Thank you to our Broker Community for Double Gold in 2023!
At AFA we are fiercely independent and support the broker advice model exclusively – we will never go direct
Brokers who know AFA’s experienced underwriters keep coming back. We respond; it’s that simple! We will
partner with you, listen and problem solve.
With AFA it's a deep commitment. To us it's Personal.
AFA was founded in 1990, when industry icon Ross Porter, led a management buy-out of the Australian operations of American Family Life Assurance company of Columbus, in Georgia USA.
Known in Australia as Australian Family, the business changed its name and adopted the acronym “AFA” keeping the family tradition intact.
The early ‘90s marked the launch of AFA’s niche general insurance ‘Personal Accident and Sickness product’ and laid the foundation for a decade of strong growth. AFA would quickly become known and revered as the secondary income protection market for Life Insurance Advisers and General Insurance brokers in Australia providing a much-needed solution for people unable to purchase income protection.
AFA carved a niche driving innovation through technology and personal service leading the market as the No.1 selling Accident & Sickness product in Australia.
Today, AFA is now run by second generation Porters and continues to evolve as a company, fostering young talent and developing experienced underwriters. They have a rich knowledge of accident and health insurance, a fantastic team of underwriters and a passion to protect people. If its accident and health insurance, there’s not much they can’t do to accommodate your client’s needs.
AFA is a family business, and we welcome each team member, broker, and their clients as a member of our own. Treating each person within the AFA family with the utmost care, respect, and delivery of satisfaction.
To us, it’s always personal.
