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Expertise. It's just one of our guarantees.

With 30 years’ experience, AFA Insurance is an underwriting business that offers unmatched expertise when it comes to finding the right cover for clients.

With award winning services (Silver for 7 years in a row) and revered within the industry -particularly for Accident & Health Insurance, AFA Insurance continues to grow and has recently branched into other insurances such as Travel/Journey/Volunteers.

AFA are experts in A&H insurance products. We live and breathe it! We are good at what we do, and we do it in a personal way. AFA cares about the client and that means you get the best products for your clients.

AFA specialise in:

  • Personal Accident & Sickness–Individuals
  • Personal Accident & Sickness Group/Companies/Associations/Unions
  • Voluntary Workers Insurance – Group/Associations/Clubs/Schools
  • Journey Insurance
  • Corporate Travel Insurance
  • Expatriate and Inpatriate Medical Insurance

30 Years Of Family Legacy

For over 30 years, AFA insurance has been run by the Porter family, with expertise passed down from generation to generation.

AFA Insurance is now run by the second-generation Porters, David and Anthony.

With a passion to protect people, they have a wealth of knowledge on Accident and Health as well as Travel insurance, backed by a fantastic team of underwriters.

AFA Insurance Family

Where it all began

AFA was founded in 1990, when industry icon Ross Porter, led a management buy-out of the Australian operations of American Family Life Assurance company of Columbus, in Georgia USA.

Known in Australia as Australian Family, the business changed its name and adopted the acronym “AFA” keeping the family tradition intact.

The early ‘90s marked the launch of AFA’s niche general insurance ‘Personal Accident and Sickness product’ and laid the foundation for a decade of strong growth. AFA would quickly become known and revered as the secondary income protection market for Life Insurance Advisers and General Insurance brokers in Australia providing a much-needed solution for people unable to purchase income protection.

AFA carved a niche driving innovation through technology and personal service leading the market as the No.1 selling Accident & Sickness product in Australia.

Today, AFA is now run by second generation Porters and continues to evolve as a company, fostering young talent and developing experienced underwriters. They have a rich knowledge of accident and health insurance, a fantastic team of underwriters and a passion to protect people. If its accident and health insurance, there’s not much they can’t do to accommodate your client’s needs.

It's Personal

At AFA we are fiercely independent and support the broker advice model exclusively – we will never go direct.

Brokers who know AFA’s experienced underwriters keep coming back. We respond it’s that simple ! We will partner with you, listen and problem solve.

With AFA It’s a deep commitment. To us it’s Personal.

Multi Award Winning Insurance


2022 GOLD Award Winning Accident & Sickness Underwriter


2022 SILVER Award Winning Travel Underwriter


2022 Brokers Pick for Accident & Sickness

AFA Multi Award Winning Insurance

Meet the Underwriters

David Porter

David Porter

Managing Director

D 02 9259 8220
M 0418 24 1156

Antony Porter

Anthony Porter

Head of Business Development

D 02 9259 8222
M 0419 998 314

Sam Porter

Sam Porter

Accident & Health

D 02 9259 8216
M 0490 831 570

Jackson Cabarrus

Jackson Cabarrus

Accident & Health

D 02 9259 8224
M 0400 186 999

Paul McConnell

Paul McConnell

Southern Region Manager VIC SA TAS & NT

D 02 9259 8220
M 0406 997 981

AFA Insurance Alana Mitchell

Alana Mitchell

Assistant Underwriter Accident & Health

D 02 9259 8206
M 02 9259 8222


Danielle Anthony

Development Underwriter
Southern Region


Siobhan Cabarrus

Broker Relationship Manager

M 0490 115 899

We’re Family…

AFA is a family business, and we welcome each team member, broker, and their clients as a member of our own. Treating each person within the AFA family with the utmost care, respect, and delivery of satisfaction.

To us, it's always personal. …